Month: December 2013

Lange Sponsors Antique Car Show And Pushes Special Watch

Saxony watch brand A. Lange & Söhne (Lange) sponsored the Concorso d’ Eleganza Villa d’ Este antique car show for the first time. This international antique car event will be held on Lake Como in Cernobbio from May 25-27, 2012. Concorso d’ Eleganza is recognized as the most traditional and elegant antique car race.

Lange LANGE 1 TIME ZONE Auto Show Special Edition
赛事 This event was founded in 1929 and re-emerged in the 1990s. It is a high-end antique car event highly regarded by connoisseurs. In addition to classic cars, the organizer will also award awards to new prototype cars based on the two criteria of design and elegance. In the selection process, the conference not only considered aesthetic standards, but also attached great importance to the historical significance of automobiles. The race was held at the luxury hotel Villa d’Este by Lake Como. The winner of the event’s best award, the Best of Show, was given a LANGE 1 TIME ZONE watch with a unique case back ──The dust-proof cover of the watch is engraved to represent the special pattern of the auto show, and the central European time position on the city circle is more represented by Como.

Lange LANGE 1 TIME ZONE Auto Show Special Edition
Wilhelm Schmid, CEO of Lange, explains why the brand sponsored the event: ‘The Concorso d’Eleganza Villa d’Este antique car show is a great opportunity to experience the passion and elegance of art, and our watches are a collector and a connoisseur Home brings the same experience. We hope to share our passion for design style and elegance with our customers and friends through this special event. ‘Concorso d’Eleganza Villa d’Este Antique Car Show Chairman and BMW Group Classic Director Karl Baumer said This sponsorship has contributed a lot to the future development of the event: ‘Langer is a model of elegant design, innovative technology and superb craftsmanship, and enjoys an international reputation. The brand is committed to upholding its long tradition in the development of future works. Can cooperate with Lange. ‘