Month: January 2014

Tag Heuer Launches A New Series Of Flagship Watches

TAG Heuer Carrera Chrono Calibre Heuer-01 watch and TAG Heuer Carrera Chrono COSC Heuer-02T tourbillon watch
   Swiss avant-garde watchmaker TAG Heuer holds exclusive event to release latest masterpieces in its watch collection: TAG Heuer Carrera Calibre Heuer-01 and TAG Heuer Carrera Calibre Heuer -02T watch, Mr. Jean-Claude Biver, CEO of TAG Heuer, President of LV Hexuan Watch Division, and two specially invited guests from Mexico Paola Longoria and Mauricio Ymay joined hands at this event.

   The event was held at ForoMasaryk in Polanco, a well-known high-end neighborhood in Mexico City. More than 150 guests were present to experience the extraordinary world of TAGHeuer through a giant wall screen projection. The event kicked off with a wonderful performance brought by Mexican acrobat ErnestoPonce, who performed a beautiful image that symbolizes the infinite movement of the TAGHeuer tourbillon.

   On this special night, Mr. Beaver came from Switzerland to experience the brand’s innovative and avant-garde spirit with Mexican guests, revealing the TAGHeuerCarrera CalibreHeuer-01 watch and TAGHeuerCalibreHeuer-02T watch; both watches are perfect Interpretation of TAGHeuer’s superb craftsmanship, expertise, sophisticated details and luxurious style.

   To celebrate the launch of this new product, TAGHeuer invited Mexican squash players, three-time women’s singles world champion Paola Longongia, and sports commentator MauricioYmay to accept the challenge of the brand #DontCrackUnderPressure (Fearless Challenge, Achieve Yourself). PaolaLongoria brought her own racket and ball to accept the challenges she excels in. Within a tense minute, swing the ball and hit the target. This is a vivid display of precision, accuracy, and dexterity, and everyone is actively fighting!
   During the party, guests danced on the dance floor as the famous DJ Shine’s beautiful electronic music sounded.

Swiss Franc Appreciates Significantly Brand Response And Its Impact On Consumers

On January 15, local time, just a few days before the start of this year’s Geneva Haute Horlogerie, the SNB unexpectedly announced that it would abandon the lower limit of the exchange rate of 1.2 Swiss francs against the Euro. Edouard Meylan, CEO of Henry Moser, was the first industry leader to respond to this decision, and immediately returned to Zurich after a board meeting in the Swiss Alps. ‘When I heard the news on the radio, I drove off the highway in Interlaken and drafted an open letter.’
Edouard Meylan, CEO of Henry Moser

   By the time the Geneva watch unfolded, ‘very rare’ Henry Moser had become ‘a little less rare’, and the world’s major newspapers had published that open letter, Edward May Mr Edouard Meylan found himself screaming on TV and even appeared on local Australian radio programs. During the most difficult period of the year, the global publicity effect caused by an open letter is no less than a gospel for brands, and it is also very helpful to attract consumer interest and stimulate sales.
   ‘We try to respond more intelligently to this,’ explained Mr Edouard Meylan, who was fully able to understand the Swiss National Bank’s decision, but was angry because he had not received a prior warning and felt that the announcement had been issued at an inappropriate time. .
Impact on consumers
   Affected by the sharp appreciation of the Swiss franc, the Euro price of Henri Moore watch products will rise moderately, and the price of the Swiss franc will decrease slightly. As a result, consumers will be more or less affected by the strength of the Swiss franc, and the remaining consequences will be borne by the brand. Accordingly, retailers who have more futures payment for Swiss brands will suffer the delay.
   In terms of luxury brands, Jean-Christophe Babin, CEO of Bulgari, also tried to respond more wisely. Just during Geneva’s Haute Horlogerie Week, he announced the ‘Bulgari Protect’ to assist Swiss retailers in countering currency appreciation-maintaining prices for Swiss watch customers and the Swiss National Bank’s abandonment of the Swiss franc against the euro The same level before the lower exchange rate limit.
   Taking into account the effects of exchange rate changes, the prices of products in the surrounding Eurozone countries are even cheaper. The purpose of this safeguard measure is to maintain the competitive advantage of Swiss retailers, especially when the Chinese New Year is approaching and a large number of tourists are about to influx. Local Swiss residents no longer need to travel to the border euro zone to buy domestic watches. The implementation of this guarantee means that the price of Bulgari watches and clocks has been reduced by 20% at the point of sale in Switzerland (the brand jewellery is produced in Italy and is therefore not affected by changes in the Swiss franc and the euro exchange rate), which will undoubtedly affect the brand’s sales profit , But has been endorsed by the senior management of LVMH Group, all of Bulgari. At present, other major watchmaking groups and LVMH Group’s other watchmaking brands have not yet, or at least not made public, respond to this.
   ‘The current market situation is too volatile to judge,’ explains Mr. Jean-Christophe Babin. ‘Maybe soon we will worry about the company’s profits. The price is a double-edged sword in any case. Yes ‘To achieve profitability is of course something we need to consider, but high prices will keep potential customers out.’
   In addition to emergency public relations for the two brands, an independent retailer also responded positively during this year’s Haute Horlogerie show. Given the uncertainty of price development in the coming months, the position of the boss of Chronopassion in Paris, France, is particularly clear: ‘Compared to tomorrow, the day after tomorrow, or even longer, buying a clock now is bound to be a smarter decision.’- —

Jacques Held A Press Conference In Paris To Promote Atmos Air Clock

Paris On March 7th, the famous Swiss watchmaker Jaeger-LeCoultre held a press conference in Paris on the 7th to promote the Atmos air clock.
   Jaeger-LeCoultre Global President Lamborghie introduced the development history of Jaeger-LeCoultre, the characteristics of the air clock, and the cooperation with Hermès at the press conference. Jaeger-LeCoultre’s air clock experts introduced the working principle of the Atmos air clock at the press conference.

   The Jaeger-LeCoultre brand was founded in 1833. Jaeger-LeCoultre’s air clocks began in 1928. So far, Jaeger-LeCoultre manufactures more than 750,000 air clocks. The Jaeger-LeCoultre Air Clock was presented as a national treasure of Switzerland to foreign heads of state.
The air clock is a model of successful constant motion cores. Atmos air clocks use no batteries, no power, and no winding. Atmos air clock is not just a simple clock, but also a precious ornament and artwork.
Air clocks can be said to be ahead of the times in the field of energy saving, because the energy required to operate 60 million air clocks is only enough to light a 15-watt light bulb. Although glass and mercury-based permanent motion devices have now been replaced by mixed gas and sealed bellows, the principle of operation has remained the same. The gas and bellows device in the air clock can shrink or expand like breathing and soothing according to the subtle changes in the surrounding temperature difference, thereby driving the internal clockwork to continue winding the clock.
Because the energy generated by the air clock itself is very limited, the internal structure must meet the high standards of energy saving. The first is a responsive movement. As long as there is a degree difference in room temperature, it can provide the power required for the clock to run autonomously for 48 hours. In addition, the air clock balance oscillates only twice a minute, while the average watch balance oscillates 300 times per minute, which consumes 250 times more energy than an air clock.