This week, Swiss luxury watch maker Schaffhausen IWC celebrates the opening of its first flagship store in the United States-this IWC’s largest store in the world marks a new step for the brand To this end, IWC has launched the Big Pilot’s Watch Edition Muhammad Ali, a limited edition of 250 pieces, which is exclusively sold in the United States. A number of celebrity friends of the brand made a special trip to the opening event, including actor Matthew Fox, supermodel Adriana Lima, and a special exhibition featuring Mohamed Ali’s best friend and famous photographer Howard Bingham’s career as Muhammad Ali is recorded with the camera.
IWC flagship store on Madison Avenue
“The opening of the flagship store in New York is very special for us,” said Georges Kern, CEO of IWC. ‘It not only reflects our unique temperament and brings a brand-new experience to our customers. It also marks the return of our pioneering spirit in the United States. We sincerely welcome customers to enter this wonderful world and feel the brand concept and value of IWC.
Inside the IWC store in New York
In 1868, Florentine Ariosto Jones, a legendary entrepreneur from the United States, founded the International Watch Company in Schaffhausen. The international design of IWC’s first U.S. flagship store exudes a sense of nobility and superiority. The area of over 3,000 square feet is impressive. The original store display and product design make everyone feel the essence of IWC’s watchmaking. . Well-known actors Matthew Fox, Matthew Fox, supermodel Adriana Lima, Karolina Kurkova, Karolina Kokova, and former heavyweight champion Evander Holyfield Holyfield and other brand friends were invited to join IWC Grand opening of IWC’s new store.
Original source: IWC