(May 21, 2016, Shenzhen) ‘Awakening the awareness of the ocean, transmitting the passion of life, protecting the blue ocean’ is the firm belief of Blancpain, the founder of classic timepieces. The love is derived from the vastness and depth of the ocean, and the ocean gives it inspiration and perseverance. Today, Blancpain promotes a number of marine public welfare undertakings in the name of ‘Heart is in the ocean’, calling on the public to pay attention to, understand, love and protect the ocean. From now until May 29, ‘Looking at the vastness-Blancpain Blancpain’s’ Heart of the Sea ‘Touring Theme Exhibition’ came to Shenzhen, the exhibition location is in the middle of the first phase of Shenzhen Vientiane City, Baoan South Road, Shenzhen.
This theme exhibition richly presented the results and latest progress of the original marine expedition plan, coelacanth expedition research project, and the World Ocean Summit. At the same time, it also announced the launch of the Shenzhen Station of the Mobile Ocean Library. ‘Mobile Ocean Library’ is a marine awareness publicity and education project jointly launched by Blancpain and the China Oceanic Administration’s Mission Center in July 2015. This project invites people from all walks of life to donate marine-related books, and the donated books tour the country following the Blancpain ‘Heart on the Ocean’ theme exhibition, which is continuously and extensively collected and accumulated. All marine books eventually become collections and belong to Blancpain and the National Oceanic Administration The Marine Public Welfare Library planned to be established nationwide by the Mission Center. At present, the nation’s first marine public welfare library, Huafeng Primary School located in Shenhu Town, Jinjiang City, Fujian Province, is under construction. Since then, Blancpain will actively participate in the active exploration and practice of the marine awareness promotion model, and look forward to building more public education facilities and pathways to effectively disseminate marine awareness in the next few years.
Blancpain Limited Edition ‘Hearts of the Sea’ Watch: Deep Submersible Flyback Chronograph
‘噚’ is an English unit for measuring the depth of water (1 噚 = 1.8288 meters), and has also appeared in the song of Ariel in Shakespeare’s ‘The Storm’ coral.’). In the early 1950s, Blancpain’s then president, Jean-Jacques Fiechter, named the brand’s first modern diving watch as ‘Fifty Fifty Fathoms’. One of Blancpain’s most important keywords. As another interpretation of Fathom-‘understand the true meaning of things’, Blancpain not only never stopped the excellence of mechanical diving watch production, at the same time embracing the original heart and the ocean, through continuous, rich, comprehensive Public welfare initiatives to lead the public to explore and understand the vastness of human existence.
In marine philanthropy, Blancpain has always focused on long-term projects, not short-term, temporary actions. Whether it’s traveling to China’s “Mind the Ocean” exhibition and the accompanying ocean books since 2015, or the nation’s first marine public welfare library under construction, all hope to find a way to connect with the public, especially the future of the country. The way of communication for teenagers will convey the beauty of the ocean. Marine consciousness doesn’t wake up in one day. It needs to start from now. This is an important step for the brand from the professional field to the public.
The brand’s ‘heart-to-ocean’ public welfare undertakings, including the original marine expedition plan, coelacanth expedition research project, world ocean summit and other projects, use the brand’s own practice as a call to strengthen the faith of the audience to practice. Under the framework agreement signed between Blancpain and the State Oceanic Administration, the two jointly built the nation’s first marine public welfare library in Huafeng Primary School, Shenhu Town, Jinjiang City, Fujian Province, and are dedicated to the promotion and education of marine awareness. After the completion of the library, the school will launch actively related extra-curricular activities to enrich the spiritual world of young people with the well-being of life, the ocean.
The library preserves human wisdom and cultural heritage, and books are one of the storage units. Regarding the importance of reading for the awakening of the marine consciousness, Mr. Liang Wendao, the culture ambassador of Blancpain, also shared his aesthetic experience of understanding the ocean through reading-the public can only understand the human memory, courage and hope contained in the ocean, and recognize humans and the ocean. Only through close connections can we better invest in marine public welfare.
Knowing and doing trickle, seeing the vastness. Blancpain will continue to cultivate the blue, continue to invest in various public welfare fields such as marine exploration, protection, dialogue and education, and fulfill the lofty commitment of ‘mind the ocean’ with practical actions, gather everyone’s strength, and jointly guard the future of humankind. The vastness of beauty, faith and hope rises on the blue.