The Watch That Is Not Like Architecture Is Not So Good To Play

In 2005, I participated in the Swiss Mido watch for the first time. I was deeply attracted by a slogan: ‘Who wears the building in his hands?’ Sublime Mido Perfection watch. I think: This brand is interesting and insightful, because architecture is known as solidified music, and immortal buildings are made into watches. Is n’t this watch followed by immortality? Mido is such a watch brand that loves architecture and gets design inspiration from architecture. For more than a decade, the Colosseum, the Eiffel Tower, the Great Wall of China, the Big Ben in London, etc. have all climbed on the wrists of people and performed a series of classic watches.

   Mido’s ‘Inspiration from Architecture’ attracted more than 100,000 people in its inspirational tour in 12 cities around the world. In the end, the Solomon R. Guggenheim Museum, located in New York, stood out through the votes of global netizens, winning the ‘Most Popular Global Netizen’ inspired building, and also became the source of inspiration for the latest watch of Swiss Mido. The Guggenheim Museum in New York is one of the world-famous museums of Western modern art. It was designed by the famous American architect of the 20th century, Mr. Frank Lloyd Wright. Mr. Franz Linder, Global President of Swiss Mido, said: ‘The Guggenheim Museum in New York is a landmark building that transcends time. It perfectly matches the innovative, timeless and long-standing brand values ​​of Swiss Mido. New. Inspired by architecture, the limited edition watch inherits the extraordinary design of the Guggenheim Museum in New York, and is loyal to the DNA of the Swiss Mido. It is precisely because of this unique style, that the Swiss Mido can be owned today. Reputation for word of mouth. ‘

   After a long wait, the limited edition Guggenheim watch of Mido ‘inspired by architecture’ finally unveiled its mystery. It has a 316L stainless steel case, and the horizontal stripes on the side of the case are exactly the same as the exterior wall of the Guggenheim Museum. The dial design is simple and atmospheric, and the brand’s soul is engraved on the inside of the bezel-‘INSPIRED BY ARCHITECTURE’. The core value of a watch is the movement. The limited edition Guggenheim movement of Mido “inspired by architecture” is even more remarkable: it is equipped with a Mido Caliber 80 Si certified automatic mechanical movement (based on Based on ETA C07.811), the use of silicon hairspring greatly reduces the risk of magnetism of the watch; the power reserve reaches 80 hours (it will not stop if you do not wear it during a small holiday). Observatory certification is the official guarantee of movement accuracy. The limited edition of the Mido ‘Inspired by Architecture’ watch is limited to only 500 pieces worldwide, with an independent number engraved on the back cover.

   Just like other Mido limited editions inspired by architecture, looking at your watch often can bring time and space closer, whether you have been to the Guggenheim Museum or not. If you have been there, you will recall the beautiful journey because of the watch; if you have not yet, it seems as if the Guggenheim Museum has quietly opened the door on your wrist …
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   Swiss Mido Watch will celebrate its 100th anniversary in 2018! The relationship between architecture and Mido will continue, and there seems to be even more surprises. To this commemoration, Mido will present an exclusive large calendar long kinetic movement watch-the Commander Series Big date ‘Memorial Day’ large calendar long kinetic mechanical watch. This is the first large calendar of the 80 movement. This is Meitu’s commemoration, inspired by the architectural inspiration of the Eiffel Tower in Paris, France. Everything is waiting to be opened ……